Sally Adams
Email, content, social and web/SEO for agencies and in-house teams, based in Minneapolis.
Hi! I'm Sally, a digital marketer based in Minneapolis who loves turning ideas into content people actually engage with.
I've worked across agency and in-house, with my experience spanning email, content creation (graphics, short-form, blogs), web, and local SEO management.
I'm at my best when creativity and data meet. I love writing copy and designing graphics, but I also love digging into the results to see what's working and what we can try next.
Outside of work, you can find me at home with my cats or traveling to the nearest Harry Styles concert!
Bad Bad Hats show
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Get the word out and fill seats for a Bad Bad Hats concert hosted by the Whole Music Club at the University of Minnesota.
As lead marketing assistant, I owned the campaign end to end: planning paid and organic social, building the event landing page, and creating the promotional email.
The event was on campus, but the band’s core fans skew older than the student body. Shifting paid targeting toward the band’s existing fanbase, rather than students alone, is what drove results.
Student Unions & Activities
The assignment
The big reveal of SUA’s newest team member, Lagugu. Giving him a proper introduction on our feed made the posts starring Lagugu that followed feel natural.
The assignment
Build anticipation before Lagugu’s reveal. A very recognizable silhouette paired with University branding got followers guessing, and the hype made the reveal even more exciting.
The assignment
Everyone in this post was graduating, and the team needed to hire new students. I wanted something authentic that would resonate with other students, so rather than reading like an ad, it reads like a joke between friends.
The assignment
The Student Center on the St. Paul campus flew under the radar for students with no reason to leave Minneapolis. Using the viral “romanticizing” trend, I showed them what they might be missing out on.
A weekly newsletter for 40,000 students
Writing that ranks and reads well
Nonprofit client graphics
Designing for sensitive topics means keeping messages clear, calm, and on-brand.
Client: 211 Big Bend
A Tallahassee nonprofit connecting people with 24/7 crisis support and community resources. I designed awareness graphics to help more people in the region know where to turn when they need help.
Client: DISC Village
A North Florida nonprofit providing substance use and mental health treatment. I created awareness graphics that share their services in a clear, approachable way, including a series on Medication-Assisted Treatment (MAT) to help reduce stigma and inform people about their treatment options.
